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In an article for Nov 2006 Comms Business, Jed Marson, Director of Electric Broom, presents the case to telecommunications industry manufacturers and resellers that technology we all offer is too complex and this is causing most customers to walk by without looking.

 

The missed opportunity is for customers who could make cost savings and improve productivity using flexible, mobile and home working, but who don’t bother to look for them because we have bamboozled you with the science instead of making a art of the business benefits.  

 

You tell us the technology is irrelevant.  We hope that in this web site you have found reasons for you to travel the extra distance to find out about the benefits and will make the rest of the journey with us to look at and buy the relevant products and services for you.

 

You can download the article here